Innova — cat food

Innova prepared cat and dog food has been produced by the American company Natura Pet Products since 1989. Its range includes dry and wet holistic pet food, the highest class of pet food. Innova was the first pet food to be labeled "holistic." This term means "complete," meaning the food contains all the ingredients necessary for the animal's body. Cats fed this food do not require supplements such as vitamins or minerals; all of these are already present in the canned food or kibble.

Furthermore, holistic pet food manufacturers are required to use only environmentally friendly, natural, and fresh ingredients that are equal in quality to those intended for human consumption. Therefore, at Natura Pet Products, all raw materials are tested to ensure compliance with international HUMAN GRADE standards before entering the production line.

Compound

Innova holistic food offers a complete range of essential nutrients for a cat's body. The main components of Innova canned food and kibble are:

• dietary meat (beef, poultry, rabbit);
• milk (lactose-free, non-allergenic);
• plant fiber (vegetables and fruits);
• animal fats.

Innova foods also contain:

• vitamins A, E, B1, B2, B3, B6, B12, D;
• minerals - potassium carbonate, iodate and chloride, zinc, manganese, iron, copper, cobalt;
• probiotics Bifidobacterium thermophilum, Lactobacillus acidophilus, Enterococcus faecium.

Nutritional value of Innova feed:

Helpful information: The proteins in Innova kibble and canned food are of animal origin, which meets the physiological needs of cats as carnivores.

Advantages and disadvantages

Veterinarians consider the following advantages of Innova cat food:

• Guaranteed use of only high-quality and fresh products.
• Highly nutritious and perfectly balanced, it contains all the nutrients a cat needs to thrive. It's high in protein, low in carbohydrates, and completely grain-free. Grain-free food is easier to digest and won't cause flatulence or constipation.
• Absence of ingredients containing potential allergens, preservatives and other chemicals harmful to the body.
• Experts note that Innova food contains probiotics, which stimulate the natural microflora of the gastrointestinal tract, as well as plant components that prevent the development of urolithiasis in cats, as a separate advantage.

Judging by reviews, Innova has few drawbacks. These include its relatively high price (which is justified by the manufacturer's investment in premium raw materials) and limited availability. Innova enters the domestic market through intermediaries, so it's not always available, especially in small towns without large veterinary pharmacies or specialized pet stores. Most often, Innova cat food is ordered online or from the manufacturer's website.

Assortment

Innova cat food is available in dry kibble and wet canned form. The ingredients of the dry or wet food mix, as well as its intended use, are indicated on the packaging. Innova kibble and canned food are suitable for cats of all breeds, ages, health statuses, and activity levels. This is ensured by a wide range of specialty foods (for adult cats, kittens, obese cats, and senior cats).

Croquettes

This type of feed is produced using an extrusion method, mixing its ingredients with water and then passing the mushy mixture through an extruder. The resulting granules are then dried and packaged in sealed bags. They should be stored for no longer than 90 days, or a week after opening, in a cool, dark place, protected from moisture.

The daily dry food allowance is calculated based on the pet's weight, age, and activity level. Approximate amounts can be found in the table below.

Natura Pet Products offers several Innova dry menus. Let's take a look at one of them, Innova EVO Cat. It contains:

• turkey and chicken meat,
• meat and fish meal,
• chicken and fish oil,
• egg,
• vegetables (carrots, tomatoes),
• apple,
• cottage cheese,
• amino acids taurine and methionine,
• 12 types of vitamins,
• 9 types of microelements.

This rich composition makes this food a complete nutritional product, ensuring your cat a healthy, active life. The Innova dry food range also includes:

• Adult Cat. Dry food for adult cats based on chicken meat.
• EVO Herring & Salmon. A menu based on salmon, herring, vegetables, and eggs. Designed for adult cats.
• EVO Turkey & Chicken. Croquettes for kittens and adult cats. Contains poultry, eggs, and fruit.
• Designed for kittens, pregnant and nursing cats. The main ingredient is chicken.
• Light/Indoor Cat. A chicken-based menu for cats prone to obesity, as well as animals over 7 years old.
• These kibble foods are designed for cats with sensitive digestion and contain special additives that help remove hair from the digestive tract. The main ingredient is fish.

Innova croquettes are packaged in sealed bags. The price of a package depends on its weight and averages:

• 400 g. ― 235÷250 rubles;
• 1.5 kg ― 820 rub.;
• 4 kg ― 1795÷1955 rubles.

Important! Dry food has a high protein content, reaching 30-50% in Innova Evo, so felinologists recommend it for active, healthy cats. Animals with liver or kidney problems, as well as older and neutered cats, are better off choosing food with a lower protein content. Mixing dry food with wet or homemade food is not recommended.

Canned goods

This ready-to-eat cat food comes in the form of sterilized meat "stew" or pâté. The meat can be served in broth or jelly, or mixed with vegetables. This holistic canned food is grain-free, potato-free, contains no chemical preservatives, and contains no artificial flavors. A 156-gram can of Innova wet food costs 125–140 rubles.

Innova canned cat food can be mixed with natural food and can be used as a primary or supplementary food. The daily allowance is calculated at 50–55 g per 1 kg of body weight; therefore, if your pet weighs 3.5 kg, their daily serving would be 1.25 cans. An opened can can be stored in the refrigerator for up to 3 days. Before feeding, warm the contents to room temperature.

The Innova EVO line of canned cat food is presented in two menu types.

Chicken & Turkey Recipe in Gravy Canned Cat Food. A complete, balanced menu for active adult animals. Ingredients:

• poultry meat and liver;
• fish oil;
• chicken broth;
• guarana (thickener, stabilizer);
• vitamins A, E, D, B9, B12;
• microelements sodium, potassium, iron, zinc;
• salt.
• Energy value: 13.3 kcal/100 g.

Duck Recipe in Gravy Canned Cat Food. Ground poultry meat and liver. Also contains fish oil and the same vitamin and mineral complex as canned Chicken & Turkey. Starch and guarana are used as thickeners. The energy value of the product is 13 kcal/100 g.

Reviews

Mikhail Efimov, veterinarian:

"I often have to give advice on feeding cats. If the owner prefers prepared food, I always recommend prioritizing quality. Innova is a premium food, so there's no need to doubt its nutritional value and safety. I'd just like to point out the following. The protein content (listed on the label) in this brand's canned food is overstated, making it unsuitable for cats prone to weight gain. Feeding Innova wet food to kittens under 9 months of age is also not recommended."

Irina, owner of Scottish Fold Tommy:

"I used to feed my beautiful cat Gimpet canned food, but then it went out of stock in our city. I had to look for a replacement. I was really worried about how my cat would react to the new food. I spent a long time choosing a brand, and finally settled on Innova. It has very good reviews from felinologists, and its holistic status speaks for itself. It was easy to find this food online, although people say it's rare there. My pet loved the wet food right away. And as confirmation of my choice, Tommy's stomach has started to work better."

Roman, owner of an Angora cat:

"My two-year-old cat has a capricious nature: she won't eat everything Innova offers her, even premium foods. When I first tried giving her Innova EVO Chicken & Turkey, on the vet's advice, she didn't bury it with her paw like other canned cat food, but she refused to eat it either. A couple of hours later, I tried again, and my fussy cat ate almost nothing. In other words, she "approved" of the new menu in one day, which, frankly, I didn't expect. Now she devours the canned food and asks for more. The most important thing for me is that this food has an excellent composition, is made with fresh, quality-controlled meat, and contains vegetables and fruits, and, judging by the label, there are very few of them."

Read also:

• Go! cat food
• Canagan cat food
• Bosch Sanabel is a food for cats.