Applaws (Applaus) - food for cats

Applaws VIP cat food is produced by the British company MPM Products Limited. Its quality is evidenced by the fact that experts from the UK Institute of Nutrition participated in the development of its formula and production methods. It's therefore unsurprising that the brand has achieved immense popularity among consumers at home and abroad in just a few years (its cat food has been in production since 2009), while most manufacturers spend decades developing their products.

General characteristics and composition

The advantages of Applaus foods include their natural ingredients, perfectly balanced composition, and wide selection. This allows you to choose the right option for animals of any age and weight, including special dietary food for cats with gastrointestinal or genitourinary issues, or those prone to allergies.

Helpful information! Veterinarians emphasize the grain-free nature of MPM Products as a special benefit. Cereal seeds contain gluten, a substance that can cause allergic reactions.

In all Applaws Grain Free foods, meat is the main component and source of protein, accounting for 75 to 80%. Applaws kibble and canned foods also contain:

• Animal fats, including fish oil (usually salmon oil), essential amino acids (omega-3, DHA and EPA), which help maintain physical activity and good appearance in pets, and reduce the risk of vascular or kidney disease.
• Amino acids necessary for the health of the cardiovascular, reproductive, visual and auditory systems.
• Fiber (beet pulp, brown algae) is a ballast component needed for the satiety effect and removal of toxins from the gastrointestinal tract.

• Vitamins and microelements, mostly found in natural products. Yeast is a source of B vitamins; vitamins A and E, polyunsaturated fatty acids, and minerals (selenium, iodine, copper, manganese, iron, and zinc) are found in large quantities in seaweed.
• Plant components, medicinal herbs, and berries—yucca, rosemary, citrus—stimulate digestive function and have a beneficial effect on the immune, reproductive, and urinary systems.

This is important! Applaus foods contain all the necessary nutrients: 13-14% protein, up to 1% fiber, approximately 0.5% fat, and no more than 2% ash (which characterizes the amount of minerals). Therefore, no additional products are required when feeding cats with concentrates from Products Limited.

Each type of food has its own variations in components, which change depending on the target focus of the diet.

Assortment

Applaus cat food is available in two varieties: pressed dry kibble and wet food, which consists of pieces of meat in sauce or broth with added vegetables, berries, and herbal extracts. Dry food is sold in vacuum-sealed bags of 0.4 kg, 3 kg, and 7.5 kg, while wet food is available in pouches and jars.

Prices

Grain-free foods, the main component of which is fresh meat or fillet of expensive fish species, cannot be cheap.

The price of Applaws dry cat food depends on the weight of the package and is:

• 0.4 kg — 270 rub.;
• 3 kg - 900 rub.;
• 7.5 kg - 2600 rubles.

A pouch (70g) of wet food costs 85 rubles.

Applaws canned food for cats is available for purchase: a 70g can for 75 rubles, a 156g can for 140 rubles.

Dry food

Applaws kibble is ideal for pets who need to leave food out all day: it doesn't spoil, doesn't dry out, and doesn't lose flavor. The kibble's moisture content is minimal, no more than 10%, so a water bowl should always be kept near the feeder.

The approximate daily requirement for dry food for adult cats is:

• for an animal weighing 3-4 kg - 25 - 40 g per day;
• for weight of about 5 kg - 50 - 55 g;
• for large breeds - at the rate of 12 g per 1 kg of weight.

Kitten Chicken, Kitten Tuna

Complete grain-free diets for kittens, made with chicken or fresh tuna.

Target Ingredients:

• calcium, phosphorus - provide strong healthy bones;
• vitamins A, E and D, which are especially important for the body of a growing animal;
• selenium, zinc - participate in metabolic and regenerative processes, are necessary for the formation of immune carriers T-lymphocytes, serve as antioxidants;
• Methionine is an amino acid that participates in the formation of tissues containing keratin (wool, skin, claws).

Applaws Senior — Chicken

Applaus Senior with chicken and vegetables is recommended for cats with digestive issues, as well as senior cats. It's made with the most delicate chicken meat—dehydrated fillet—for easy digestion. Special ingredients:

• young potato powder is a source of fiber and complex carbohydrates;
• salmon oil - contains amino acids that prevent aging;
• Coconut oil is an easily digestible fat and a source of energy;
• Dried seaweed is the richest natural vitamin and mineral complex;
• Iodine, zinc, selenium - ensure regeneration processes and improve immunity.

Adult Cat Chicken,Adult Cat Chicken with Extra Duck

A standard, complete diet for adult cats, it emphasizes a balanced protein, fat, and carbohydrate system. The daily requirements of these nutrients have been precisely calculated by specialists from Products Limited and the British Institute of Nutrition.

This food is made with fresh chicken and dried chicken meat. Potatoes provide carbohydrates; salmon oil provides lipids; and beet pulp and plant fibers provide the necessary fiber. Applaus Adult Cat kibble also contains:

• hydrolyzed egg is one hundred percent protein, necessary for the animal body as a building material for cells and enzymes;
• yeast is a concentrate of B vitamins;
• Dried seaweed, citrus extracts, yucca, cranberry, and rosemary are sources of polyunsaturated fatty acids, minerals, and vitamins that have a beneficial effect on the condition of all organs.

Wet food

Available in pouch packages and canned goods jars and have a long shelf life. A pouch contains 85-100 g of a mixture of natural meat and vegetables. The moisture content of this mixture is approximately 50%. Canned cat food consists of meat pâtés or stews in sauce or jelly; their moisture content is the highest, approximately 80%; a single serving weighs 70 g.

The daily requirement for wet food depends on the pet's size and is approximately 5% of its body weight. Wet food tastes and looks similar to homemade meals. Their only drawback is that leaving wet food out all day is undesirable, as it quickly becomes stale and loses its appearance and flavor.

The selection of cat pouches is wide, offering a suitable option for even the pickiest and most discerning eater. Here are some popular cat food pouches:

• Cat pouch chicken with lamb in jelly - pieces of chicken fillet and young lamb in jelly;
• Cat Jelly Fish - a set of pouches "Tuna with salmon", "Tuna with sardines" and "Tuna with anchovies";
• Cat Chicken & Asparagus pouch - pieces of chicken breast and young asparagus in broth.
• Cat Chicken & Pumpkin pouch - chicken with pumpkin pulp;
• Cat Tuna & Anchovy pouch - fish mix (tuna and anchovies).

Applaus canned cat food is available in a line of 16 VIP meals, boasting exceptional flavor and free from grains, starches, or animal fats. These meals are made with chicken breast, crab, shrimp, mussels, and fish fillets. The fish used is top-quality, including mackerel, tuna, dorado, sardines, and salmon. In addition to the main ingredients, the canned food also includes vegetable jelly and broth, and some meals contain a small amount of rice.

Reviews

Mironova Ekaterina Grigorievna, veterinarian:

"The experts' opinion is unanimous: regularly feeding cats Applaws food promotes their health, ensures physical activity, and maintains an attractive appearance. The low-carb, grain-free formula closely resembles the nutrition of carnivores like cats. It's also worth emphasizing that the professionally developed formula prevents excess weight gain, is hypoallergenic, and doesn't upset digestion. However, it's important to remember that when feeding dry food, your cat must have constant access to water."

Elena, Kharkov:

"This food used to be hard to find here, and we had to order it from friends in Russia. Now, Applaws kibble and canned food are available in our pet stores. So, we've completely switched our 4-year-old Maine Coon, Charlie, to this food. It has an excellent formula that doesn't cause any side effects or allergies. The price, considering it's almost 100% meat or fish, is quite reasonable."

Andrey Ivanovich, Belgorod:

"Our kitten, Asya, is an elite breed—an Abyssinian. Therefore, we chose premium food for her. We decided to try Applaus, and we didn't regret it—Asya ate it with gusto for the first time. The contents of the can also speak volumes about the quality: it consists almost entirely of delicious pieces of meat or fish. She's always in a good mood, active, her coat is shiny, and her bowel movements are excellent. We buy the products online; the price is high, but it's worth it."

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