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Now food for dogs

Now dog food is a holistic (super-premium) product. Our wide selection allows owners to choose a balanced diet for their pet, taking into account their size, age, and health status.

Now dog food is produced by PETCUREAN in Canada. It contains exclusively high-quality natural ingredients, 55-80% meat (no animal by-products, only pure meat), and vitamins and minerals essential for dog health.

Types of Now food

Today, Nau offers two lines of grain-free dog food: Natural and Fresh. Each line offers specialized nutritional options:

  • universal (for adult active animals);
  • for puppies;
  • separately for small, medium and large breeds;
  • for sedentary animals with excess weight;
  • for dogs suffering from allergies;
  • for pets with sensitive digestion;
  • for older animals.

NAU dog food composition, types, advantages

The foods differ in the percentage of proteins and fats, as well as the presence of such beneficial components as glucosamine, chondroitin, L-carnitine and taurine.

Composition of Now Fresh and Now Natural foods

Now Natural Series pet food is among the top ten best pet foods, according to experts and breeders. It is made from natural ingredients. When developing its formula, the manufacturer took into account many important factors, including breed, developmental characteristics, age, and potential health issues (allergies, digestion, and excess weight). The raw materials used are high-quality natural ingredients—turkey, duck, lamb, venison, trout, and salmon fillets.

Now products do not contain:

  • antibiotics;
  • preservatives;
  • colorings and flavorings;
  • hormones;
  • synthetic additives.

Simply put, the product is completely natural. Manufacturers replace synthetic preservatives with vitamin E.

Now contains significantly more meat (up to 80%) than other lower-class foods. The product includes lamb, poultry, venison, and fish. All synthetic additives found in cheaper foods are replaced with natural ingredients. The manufacturer selects fruits, vegetables, and berries that are rich in essential vitamins and minerals and includes them in the formula.

All products of this brand are grain-freeInstead of the usual buckwheat or rice flour, vegetables such as potatoes are included.

All ingredients are always listed on the packaging, both in the name and in the ingredients. This is done to make it easier for customers to choose the most suitable grain-free food for their pet.

Let's look at the full composition of dog food using the example of one flavor: "Grain-free food for adult dogs of all ages with the flavor of turkey, duck, salmon and fresh vegetables."

Description of Now dog food

The composition is as follows:

  • turkey fillet;
  • potato flour;
  • peas, apples;
  • dried egg;
  • pea fiber;
  • tomato;
  • potato;
  • flax seeds;
  • rapeseed oil (vitamin E);
  • natural flavoring;
  • salmon fillet;
  • duck fillet;
  • coconut oil (vitamin E);
  • carrot;
  • pumpkin;
  • banana;
  • raspberry;
  • blueberry;
  • cranberry;
  • blackberry;
  • papaya;
  • pineapple;
  • grapefruit.

Only after this list of natural ingredients comes a list of synthetic vitamins, which, by the way, cannot be obtained in sufficient quantities from any fruit or vegetable or mineral. All possible synthetic additives are as close to natural as possible. This is the composition of Now dry dog ​​food.

Pros and cons of Nau dog food

This food doesn't have many downsides. To be precise, there's only one: the high price. Like any premium natural food, Now is more expensive than others. However, if you look at the advantages, it becomes clear why.

Now dry dog ​​food granules

The advantages are:

  1. High content of natural animal protein, thanks to the use of natural meat and dried eggs in the recipe.
  2. Absence of grain mixtures in the composition, which do not provide any benefit to the animal, but only cause a feeling of satiety.
  3. Balanced composition and a composition enriched with all the necessary substances.
  4. Vitamin and mineral complex for the full and healthy development of the dog.
  5. Naturalness of ingredients – another plus for owners who care about their pet's proper diet, but due to life circumstances, are unable to prepare food for their pet themselves.
  6. Exceptional qualityWhen purchasing Now dog food, owners can be confident that all ingredients are healthy and safe for their dogs.
  7. Public accessibility, because this food can be purchased at almost any pet store or ordered from specialized online platforms.

As mentioned above, the only downside to this food is the price. Some may find it very high, while others may find it low for a premium product. Let's take a look.

Nau dry food is available in 4 types of weight packages:

  • 230 grams: convenient to take for a sample or on the go;
  • 2 kg 720 g: the packaging is convenient for owners of small breeds, as well as for buying on the go;
  • 5 kg 450 g: the most common release form. This package is purchased by those who have already tested this food and found it suitable for their pets;
  • 11 kg 350 gr.: for owners of large breeds, or for those who are used to shopping once every 3 months.

The price for the same weight category varies by 50-100 rubles in different stores. So, the packaging weight is:

  • 230 grams costs 200-250 rubles;
  • 2 kg 720 g costs from 1500 to 2500 rubles;
  • 5 kg 450 g costs from 1800 to 3700 rubles;
  • 11 kg 350 g costs from 3,500 to 5,000 rubles.

When comparing the price of this food with other popular brands, the difference is immediately apparent. Let's look at the example of large packages (weighing over 10 kg).

A bag of Now food and a puppy

For example, widely available mass-market pet foods weighing 13-15 kg (such as Chappie and Pedigree) cost an average of 1,500-2,000 rubles. The equally popular Royal, weighing 15 kg, costs 3,500 rubles. The difference is clear. Consumers are paying for quality, and supermarket pet foods are significantly inferior in composition to Now.

Now Fresh and Now Natural dog food reviews

Before purchasing a new food, any caring owner wants to know all the pros, cons, and, of course, reviews. This is especially true if the dog has any special needs. Here's what owners of different dog breeds have to say about this food.

Feedback from Dmitry, owner of a Maltese puppy:

"When we got our puppy, he was just a couple of months old, and the breeder didn't recommend any dry food. I had to scour the internet for hours and hours to find the right puppy food. After almost a month, I found Now Natural Grain-Free Puppy Food. It meets all the requirements: it doesn't contain beets (the dog is white); it doesn't contain chicken (a common allergen); it doesn't contain corn, wheat, or oats; and we can transition to a food from the same brand, suitable for small dogs, in the future. Our little one is now 5 months old. He eats Now with gusto, and the consumption is minimal (in two months, he's only eaten half a three-kilogram pack). As for his appearance, his eyes don't water, and his coat is smooth and shiny. I plan to transition him to food from the same brand in the future."

Feedback from Ekaterina, owner of a five-year-old Russian Toy Terrier:

"I spent six months searching for the right dog food. I tried many different brands—something didn't work for us, and for some reason, we had digestive issues. I stumbled upon the Now brand by chance at a Beethoven store. I ordered a 230-gram package to try. When our dog started eating the food with gusto and his litter box issues disappeared, I ordered the larger 2.72-kilogram package of Now for small breeds. We ate the entire package in three months. Then I switched to their regular food for large dogs, as our dog enjoys chewing on the large kibble. I've been using this brand for a year now. During this time, our dog's coat has become shiny. We've also solved the eye issue—they stopped watering."

Feedback from Olga, owner of a one-and-a-half-year-old Labrador puppy:

"When we moved into a private house and my husband gave me a golden Labrador puppy, I was overjoyed. Our biggest concern was his diet. We had no problem finding meat or grains for porridge. But a dog also needs dry food. I tried popular brands at first, but after six months of searching, we were completely desperate, and we were fortunate to be referred to an experienced veterinarian. He recommended Now, a brand for dogs of all breeds and ages. For almost a year now, we haven't had any digestive issues, and his coat is smooth. We even think he's shedding less."

As you can see, almost all owners of pets of all breeds and ages are satisfied with Now dry dog ​​food. Despite its high price, it's quite economical to use, and its price is of little concern to many. After all, the most important thing for any owner is their pet's health and good appearance.

Of course, the choice of purchasing an expensive premium dog food is a personal decision for each owner. It's important to remember that every dog ​​is unique. Even if two dogs are of the same breed, one pet may respond well to a given food, while the other may be completely unsuitable. In any case, it's best to purchase a new food in a small, trial batch.

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