Advance dog food
Advance dog food is a well-known brand in Russia. It's considered a premium dog food. Today, we'll take a detailed look at its ingredients, product range, and pricing, as well as share reviews from owners and veterinarians.
Content
About the manufacturer
Over the past few years, Advance dog food from Affinity Petcare SA has become a favorite among many pet owners and has earned a lot of positive reviews. It was originally produced by the giant Waltham® Pet Nutrition, but after its merger with Royal Canin, the Advance brand was acquired by the Spanish company Affinity.

This company has been producing pet food for 50 years. Currently, they rank first in sales in Spain, fifth in Europe, and sixth worldwide. All products are manufactured in factories in the EU: Spain, Italy, and France. This brand is known in more than 20 countries worldwide. In addition to Advance dog food, the company produces pet food under the Ultima, Brekkies, Libra, and Trainer brands.
Advance dog food range
This brand offers approximately 34 different dry dog food formulas. All Advance dog food is divided into three lines: veterinary diet, breed-specific diets, and regular food.
Advance Veterinary Diet is a nutritional program designed to treat and prevent various diseases. It offers nine main types of veterinary diets.

Advance Breeds, or the breed-specific nutrition series, offers specialized diets for six dog breeds: Bulldog, French Bulldog, Boxer, Labrador, German Shepherd, and Yorkshire Terrier.
Advance classic dog food is categorized by age group and size. In addition to the standard range of foods, this brand also offers a formula for nursing and pregnant dogs (Advance Mother Dog & Initial), as well as Advance Light dry food for overweight dogs, which generally receives very positive customer reviews.
Analysis of feed composition
Determining whether Advance dog food is premium or super-premium is more difficult than it might seem. Opinions differ, and the manufacturer doesn't address this issue. So, let's put a question mark there for now.
For a detailed review and study of the composition, Advance food for medium-sized dogs (10-30 kg) Medium Adult was selected.
The guaranteed protein content of the feed is stated to be 27%, fat – 18.5%, crude fiber – 2%, feed moisture – 9%, ash content – 6.5%.
The first six ingredients are:
- Chicken – 20%;
- Rice – 15%;
- Dehydrated poultry proteins;
- Wheat;
- Corn gluten flour;
- Animal fats;
Squirrels
Chicken takes pride of place in the food's composition, accounting for 20%, followed by "dehydrated poultry protein." These two ingredients are the primary sources of animal protein in this diet. Chicken is a source of high-quality, easily digestible proteins. However, this percentage refers to raw chicken; no moisture remains in the chicken during the dry food preparation process. The actual figure would be approximately 10%, which would place this ingredient in third or fourth place.
Thus, the total protein content (27%) in this product consists of almost equal proportions of plant and animal proteins.
The source of plant proteins is wheat, corn gluten flour, and corn, which ranks seventh in the composition.

Carbohydrates
The second ingredient listed is rice, a grain characterized as containing high-quality carbohydrates and low allergenicity. Wheat and corn also provide carbohydrates. Some pets have an intolerance to wheat and corn gluten, which, according to numerous veterinarian reviews, is an extremely undesirable ingredient.
Fats
The fats found in Advance dry dog food are primarily derived from animal fats. Unfortunately, it's impossible to determine the source of this fat, meaning the quality and health benefits of this ingredient are questionable.
Fish oil is also listed in the ingredients, undoubtedly a beneficial and necessary ingredient in a pet's diet. Its ninth place on the list indicates that it's present in a very small amount.
Other components
The manufacturer also added egg powder (inferior in value to whole eggs), plasma proteins, and yeast to the Advance dry dog food. These contain vitamins A, B, E, and D, as well as enzymes that normalize metabolism.
The fiber source in this Advance food is beet pulp. Potassium chloride supports heart, nervous system, and muscle function.
Advance dog food contains salt. This controversial ingredient is added to improve flavor. Salt encourages pets to drink more, which helps prevent urinary tract infections.
Advantages and disadvantages of feed
Like any other dog food, Advance products have a number of positive and negative aspects. To fully clarify and understand which Advance reviews are accurate, let's examine all aspects.
Main advantages
- The presence of easily digestible animal proteins;
- A good complex of vitamin and mineral supplements;
- Wide range of species;
Diet deficiencies
- Large amount of grains;
- Wheat and corn gluten can cause food intolerances;
- Questionable ingredients: animal fat and salt;
- The percentage of fiber is insignificant, since a good indicator for dry food is considered to be 3-6%.
Reviews of food
While many dog owners embraced this brand of food, there were also many who disliked it. Nevertheless, Advance dog food has far more positive reviews than negative ones.
Customer reviews
If we were to summarize all the opinions of people who shared their experiences with feeding this brand's diets into one main idea, we would get the following:
- Eight out of ten dogs that eat Advance food for a long time have no health problems. They are active and cheerful, and their coats look great. Owners are very satisfied and recommend this brand to others.
- On forums, we frequently encounter harsh comments from owners who believe that dogs should only be fed diets no worse than super-premium. Consequently, they are hostile to this brand's products.
- There are isolated cases where animals experience digestive problems, dandruff, or watery eyes after using Advance, meaning this diet is not suitable for them, and the owner is forced to choose a different food for their pet.
There are some positive reviews:

So and not so much:

Veterinarian Reviews
In addition to the breeders who feed their pets this food, veterinarians also provide objective reviews of Advance. This is due to their experience and constant work with animals whose primary diet consists of this brand's dry food. We reviewed over 40 veterinarian reviews from various websites and pet forums and compiled them to share with you.
- Doctors' opinions on this food are not so clear: 10-15% of four-legged patients experience diarrhea or other stomach problems caused by this food.
- Veterinarians have repeatedly pointed out that Advance pet food is not very nutritious due to its high grain content, and recommend diversifying their pet's diet. They explain that the effects of poor nutrition don't immediately show up, and the dog may appear healthy. However, over time, immunity slowly deteriorates, and the risk of developing illness increases.
Average cost
| Advance Dog Labrador Food 12kg | 3900-4000 rub. |
| For pets with sensitive digestion - Advance Sensitive weight 12 kg. | 4400-4600 rub. |
| For small breeds - Advance Adult Mini pack 7.5 kg. | 3200-3300r. |
| For medium breeds – Advance Adult Medium weighing 20 kg. | 6400-6500r. |
| For large dogs – Advance Adult Maxi bag 20 kg. | 6500-6600r. |
In conclusion, let's answer the question that arose at the beginning of this review: What class do these diets belong to? Due to the predominant use of grains rather than meat components, Advance brand foods cannot be considered super-premium; they belong in the premium segment.
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